3 From… NJoy?!

NJoy

Introduction

 

The NJoy King has been a staple of the disposable cigarette-lookalike subsection of the vaping industry. Since its introduction, it has blown away the competition when it comes to flavor, throat hit, discreet styling, and nicotine satisfaction.

But in recent months, NJoy has branched out, it seems, into the rechargeable market, taking on both more established competitors like the Halo G6 and new contenders like the RJReynolds Vuse. But NJoy is apparently not content to stop there: It has also introduced a product which it (unfortunately, in my opinion) has dubbed its “Vape Pen”1 and, tied in with that, a line of eliquids for use in that device.

Today, I’m going to give you the lowdown on three of NJoy’s eliquids: Classic Tobacco, Single Malt Scotch, and Vanilla Bean.

Does NJoy have what it takes to produce eliquid that can stand on the same playing field with premium brands? Does their liquid satisfy in a rebuildable dripping atomizer as well as it does in a tiny cigarette lookalike device? Read on and you’ll find out!

 

 1 This is an incredibly poorly thought out name for a nicotine-based product, owing to the fact that solid-herb and tincture-based cannabis and marijuana vaporizers are regularly described as “Vape Pens.” I can see an NJoy user being stopped by a police officer who spots the NJoy “Vape Pen”, asks what it is, is told the name, and then an innocent person gets hauled out of his or her vehicle at gunpoint by an overexcited barking puppy in uniform.

 

 

Testing Notes

 

These three liquids were put through their paces in an Infinite CLT (Version 1) rebuildable dripping atomizer sporting a single 0.5 ohm coil of 26 gauge Kanthal A-1 resistance wire wrapped around organic cotton wick. The CLT was powered by Efest 18650 batteries rated for 2500mAh with a discharge of 35 amps and running in a Sigelei #13A mechanical mod.

The Classic Tobacco flavor is rated at 10mg nicotine strength, while Single Malt Scotch and Vanilla Bean eliquids sit at 15mg strength due to fluctuations in the availability of 10mg at the retail location where the liquids were purchased. The variation in nicotine strengths was compensated for by using a medium-tight airflow with the 10mg liquid and a medium-loose airflow with the 15mg liquids.

 

Common Characteristics

 

Due to the lack of information on NJoy’s web site, and due to the nature of the bottling, it was impossible to discover the PG/VG ratio of these liquids concretely, or even to estimate it based on the motion properties of these liquids in the bottle.

However, an educated guess can be made based on the visual vapor output and throat hit, which all three liquids have in common:

Visual vapor output is very big, and very thick, with excellent density in the core and plenty of lace. Combined with the extremely mellow throat hit, even from 15mg strength in the rebuildable dripper, my educated guess is that the PG/VG ratio of these liquids is in the neighborhood of 30-40 PG and 60-70 VG.

 

Presentation

 

Photo on 11 23 14 at 3 04 PM

 

NJoy eliquids are presented in 10ml bottling of translucent plastic with white child-resistant caps. The labeling of the bottles is extremely professional and stylish, featuring the NJoy typeface-based logo in white on a darker background of angular abstract art in various shades of brown, from gold to rust in the case of these three liquids.

In the center of the label, above the typeface logo, is the name of the liquid contained in the bottle. Below the logo, reading from left to right, is the nicotine strength, then the bottle’s volume in fluid ounces, then milliliters.

Rotating the bottle counterclockwise, the nicotine strength appears again at the top as either 10 or 15 within a pentagonal border. Below that appears a brief list of ingredients, but with no percentages for PG and VG, labeled on the bottle simply as ‘glycerine’. Finally, under this brief ingredients list, the company’s web site URL is presented.

Rotating the bottle in the other direction to reach the right hand margin of the label, we are presented with a standard nicotine warning. Removing the cap from the bottle, we find a long, thin dripping dispenser for the liquid — very handy for either rebuildable drippers, rebuildable tanks, or any other AD (atomizing device) you might care to use.

 

Classic Tobacco

 

Classic Tobacco

 

NJoy Says: Developing our original Classic Tobacco e-liquid was a cinch since we borrowed from the full-bodied, classic taste of our award-winning NJOY King e-cigarettes. A favorite around the world for its robust familiarity, a subtly sweet finish, and just the right amount of moxie.”

 

Nose

 

The nose on this is fairly subtle but very recognizable as tobacco — specifically, an “M Type” flavor profile, meaning that it’s dry, earthy and what very, very little sweetness there is comes across as a natural note of the tobacco rather than that of an added sweetening flavor extract. Just straight tobacco with nothing added.

 

Vapor

 

That leads us into the flavor carriage in the vapor, which is pleasant but recognizably a tobacco profile. Do vape this with discretion in the company of nonsmokers/nonvapers. Fortunately, that’s very easy to do; lending to my guess that these are high-VG liquids is the fact that the flavor carriage in Classic Tobacco’s vapor has very little projection (it doesn’t fill a room) and absolutely no persistence (it doesn’t linger at all.)

 

Throat Hit

 

The throat hit on this one is extremely smooth and mellow — you’re really going to want to use this one, if you choose to try it out, in a rebuildable dripper or tank, because I just can’t see it delivering a satisfying throat hit from a cartomizer or clearomizer. The tobacco flavor profile adds to the punch of the 10mg nicotine strength to balance the high VG content of the liquid and deliver a smooth and satisfying throat hit — but, again, it may not perform quite as well outside of rebuildable ADs.

 

Flavor

 

If you’ve ever tried the NJoy King, you already know this flavor — the company’s description wasn’t kidding there. This is exactly the same eliquid in a much, much dialed back nicotine strength.

If you haven’t, I think you might be pleasantly surprised by just how good a tobacco we’re dealing with here. What comes across as merely ‘good’ in the NJoy King disposable is extremely good from a rebuildable AD.

The inhale is crisp and dry loose-leaf tobacco, although it’s not entirely organic and therefore not entirely identifiable by tobacco type beyond a very pleasant synthesis of cigarette tobaccos. If I absolutely had to name one, I’d call out Virginia Brightleaf.

The exhale brings out a toasted, slightly nutty note that could, for some vapers, take the exhale from the M-Type (or Marlboro-Type) to 555 (tobacco/nut) flavor profile, which is about the time that ghost of sweetness comes into the picture.

 

Conclusion

 

This is by no means a ‘premium’ tobacco vape — but it’s absolutely serviceable, and as an introduction for recent converts to vaping, it’s more than adequate. It is also probably the only worthwhile liquid you’ll get in a retail setting that isn’t a dedicated vape shop.

 

Single Malt Scotch

 

Single Malt Scotch

 

NJoy says: “Marry your two favorite pastimes with the oak-filled flavor of scotch vapor. Mature palates will appreciate the toasted, classic taste that finishes with subtle notes of caramel and vanilla.”

 

Nose

 

The nose of Single Malt Scotch is dead-on true to the name. There’s a lot of smoke in this scent, a medium peat character, but the oak and vanilla notes could also easily lead you to think of bourbon.

 

Vapor

 

The flavor carriage on this one definitely beats Classic Tobacco for projection and persistence, because both are powerful. A room where you vape this is a room that is in short order going to be redolent of whiskey — though, again, the oak and vanilla notes could lead some to think bourbon rather than scotch.

Fortunately, there isn’t a trace of tobacco to this one, so vaping it around nonsmokers and nonvapers should present you with no drama.

 

Throat Hit

 

Although it’s a bump of only 5mg in nicotine strength, this one required me to dial the airflow on the CLT all the way out to maximum in order for the throat hit to be tolerable. I almost didn’t go through with this review because of the performance disparity, but the airflow adjustment settled it down plenty.

Throat hit on this is intense, even after said adjustment. If you’re a dripper or a rebuildable tank user, the throat hit on this liquid is going to more than satisfy — but don’t look to 15mg if you, like me, have a preference for the deep lung hits you can do off a dripper with 6mg liquids.

Outside of that, the 15mg variations of NJoy’s liquids are plenty strong enough to satisfy in cartomizers and clearomizers — but then we run into another issue which I’ll go into in the Recommendation and Conclusion at the end of this article.

 

Flavor

 

As with Classic Tobacco, the flavor of Single Malt Scotch is true to the nose. The whisky character is strong and vivid on the inhale, with the peat, oak, vanilla, and caramel (in that order) chasing it out on the exhale.

 

Conclusion

 

I hesitate to recommend this one as anything other than an after-dinner vape, with the caveat that it’s a dessert vape alternative rather than a dessert vape in its own right.

 

Vanilla Bean

 

Vanilla Bean

 

NJoy says: “This surprisingly complicated flavor starts with the musky notes of vanilla bean and rounds out with a faint oak and orchid aftertaste. Expect a calm and relaxed effect.”

 

Nose

 

The nose of Vanilla Bean has some big shoes to fill after NJoy’s description, and unfortunately, it seems to me like their copywriter got a little carried away. I get vanilla bean — not entirely organic, but definitely not bad, either — but that’s about it.

 

Vapor

 

This is probably the most “nonthreatening” instance of flavor carriage in the three liquids tested, from the potential point of view of nonsmokers/nonvapers. While projection and persistence occupy the middle ground between the subtlety of Classic Tobacco and the potency of Single Malt Scotch,  there’s little chance that the olfactory ghost of Vanilla Bean will even be identifiable as something someone is vaping.

 

Throat Hit

 

As with the flavor carriage of its vapor, Vanilla Bean’s throat hit is also smooth, mild, and satisfying. Where Single Malt Scotch had me switching from lung hits to mouth hits, even with the airflow dialed all the way open, Vanilla Bean demands no such accommodation even at 15mg strength. At 10mg, in fact, it might even be a touch too mellow.

 

Flavor

 

The flavor of Vanilla Bean is something of a revelation after the nose — this is something I usually experience with premium eliquids, which leaves me a little bamboozled with regard to the other two flavors in this review having failed to achieve the same effect.

On the inhale, I get absolutely authentic vanilla bean; not just the plain sweetness of the confectionary variety of vanilla, but also the faintly savory note of the genuine article. On the exhale, a ghost of oak comes through to join it, lending a shade more substance to the flavor as a whole. One thing I don’t get at all in this flavor is that hint of orchid the description mentions.

 

Conclusion

 

With Vanilla Bean, in my opinion, NJoy has a solid after-dinner dessert vape to compliment the non-dessert character of Single Malt Scotch. This one would also compete with Classic Tobacco as an all-day, all-occasions vape.

 

Price, Size, Strength and Availability

 

For dedicated drippers and rebuildable tank users, the prices, sizes, and nicotine strengths of NJoy’s eliquids might be satisfactory. For those just switching, who don’t know about the competition yet, they’ll probably do just fine. And for members of either group who don’t feel like waiting for eliquid to arrive from an online order or don’t feel like traveling to a dedicated vape shop, they’re certainly a fine “for-now” choice.

However, NJoy is asking premium prices and delivering pittance portions of non-premium liquid for them. That’s not to say that these liquids aren’t good — they certainly are — they’re just not quite up to their asking price.

NJoy’s eliquids sell only in 10ml plastic bottles, and sell for $7.99 for that 10ml, plus either shipping and handling for online orders or sales tax at retail points of sale. To avoid complication, let’s break down just the MSRP by milliliter:

 

$7.99 / 10ml = (roughly) $0.80 per ml — if this cost per ml remained consistent, this would equate to a 30ml bottle of NJoy eliquid costing $24.00. Let’s compare that price:

 

Halo: 30ml for $19.99

Johnson Creek: $16.95

Rocket Fuel Vapes: 30ml for $17.00

NJoy: 30ml for $24.00

 

It’s my opinion that all of the first three brands in that comparison deliver better, more complex flavors; more polished presentation in more generous portions; and better overall user satisfaction.

 

Recommendation and Conclusion

 

So would I recommend NJoy eliquid to vapers? Only under this circumstance: If you happen to run out of liquid and you’re nowhere near a dedicated vape shop, you walk into a convenience store, and they sell NJoy eliquid, you have probably the best available choice. It will certainly tide you over until you can put something better into your AD.

Outside of that very specific circumstance, however, it’s simply not your best or most economical choice.

 

On the other hand, if you’d really like to try it for yourself, you can find it on NJoy’s web site or at assorted retail locations.

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