Evernote: Gaining Cost, Losing Value
This post is going to read like a complaint, or perhaps a protest. That’s okay. If these thoughts have occurred to me, they’ve likely occurred to others, and maybe, just maybe, I can voice them in a way that leads to something getting better for somebody.
Evernote has been my go-to information gathering/shaping solution for some time now. But, recently, that has changed — here’s why.
Evernote needed to better monetize their service. I understand that completely. They went from Evernote Basic (Free) and Evernote Premium ($4.99/mo) to Evernote Basic, Evernote Plus ($2.99/mo) and Evernote Premium ($5.99/mo.)
I’m not here this morning to bitch about the dollar bump in the price of Premium. It’s well worth the six bucks a month, well worth it.
But I do have a bitch. It’s this: Evernote Plus and Evernote Premium are only purchasable through annual subscriptions. That doesn’t work for me — and, I suspect, it doesn’t work for a few (understatement) other people.
As a starving writer, I am more than willing to throw down $6 for the features and upload capacity Premium offers. But $50? That’s grocery money. That I can’t do — and I mean that usually I literally can’t afford that.
Bring back monthly subscriptions, Evernote. You’re hurtin’ us, out here, and that means you’re hurting your bottom line, too.
UPDATE: As of today, I’ve noticed that monthly pricing is back. (To be fair, I’m not sure how recently this revision to the pricing model went into effect — all I can tell you is that I noticed it today.) This revises the conclusion of this post heavily. Also: thanks, Evernote team. Sincerely, thank you.